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Bring the most
out of your fresh produce

FreshFood solution - Light to increase sales and reduce waste


The fresher your food looks, the more appealing it is. LED luminaires show fresh produce in its best light, bringing out bright colors and textures you can almost taste. Not only does the right lighting entice customers to buy, but it can also enhance the overall store experience by providing clear visibility. Using LEDs will also slash long-term operating costs and drastically reduce energy use – an environmentally-friendly step retailers need to take in order to respond to pressure by shoppers, the media, and the competition to become more sustainable. And last but not least, our LED lighting recipes can even help you reduce food waste by increasing the shelf life of fresh produce.

Attractive produce


Optimizing the saturation of the most dominant color in fresh produce leads to higher sales of those products: +3.5% according to EHI/Philips 2012 study.


Fresh Food recipes help you make your produce and store more attractive, while keeping shoppers inside your store longer.

Find the right lighting recipe


The Philips LED lighting FreshFood recipes can be used as a powerful, in-store sales tool, to enhance food presentation because they reduce the psychological gap between the actual colors of produce and the much more saturated colors people have in mind when they think of fresh products. And our FreshFood recipes also help reduce food waste by emitting the right color temperatures to slow down the discoloration of sliced meat.


Our FreshFood portfolio


Have a look at our portfolio of special light sources to bring out the best in meat, fruit, vegetables, bread and fish.


Learn more about the lighting recipes


Watch our webinar and learn how the different light spectrums were developed and how these affect the shopper perception.


Watch webinar

Meat discoloration


Unsold meat is never good news. The European Retail forum reported that food waste from meat products can have a significant impact on retailer revenue. Although lighting-induced discoloration of sliced meat presents no hygiene or health problems, it can put customers off buying the product, meaning more unsold food. And because the fresh food areas are often the main reason a customer chooses a particular supermarket, discolored meat can reduce consumer loyalty.


Find put more about meat discoloration and the solutions we developed to increase shelf life of fresh meat.

Food lighting - FreshFood by Philips

Potato greening


Everyone knows about the natural greening process that takes place due to exposure of light through the production of chlorophyll, but the discoloration can be off-putting to shoppers. And the discoloration doesn’t only make the potatoes look less attractive but greening also indicates an increased level of toxin in fresh produce.


In order to find out more about the effects of different light settings, we’ve conducted tests by exposing several types of potatoes to different light settings. And found that light plays an important role in the greening process. When we dug deeper into the subject, we also concluded that light level and the light spectrum are the most influential factors.


Lower light levels were found to be more favorable but only after a significant amount of dimming. With regards to the spectrum of the light, the greening due to exposure to white son at 500 lux is ranked as being more severe than when exposed to LED Champagne at 500 and even 1000 lux level. When comparing LED Champagne at 500lx with White SON at 500lx, 85% of the focus group evaluated that more greening occurred when exposed to White SON.

Food lighting - FreshFood by Philips


FreshFood luminaires

  • StyliD
    Retailers are increasingly having to contend with rising energy prices. At the same time, they need to retain the quality of light they are used to, flexibility in architectural in...
  • GreenSpace Accent, elbow
    GreenSpace Accent, elbow

Learn more


If you are interested in learning more about what Philips Lighting Fresh Food recipes can do for your business, please have a look at the following publications. Let our experience and also the experiences of other retailers speak for themselves.

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