Although they are not taking it for granted, forward-thinking developers, owners, and tenants have started treating sustainability as a given —they simply assume that maximizing sustainability is part of their brief.
Being green is business common sense, and ethical, social, and environmental concerns are increasingly part of corporate strategies. This is not entirely altruism — building green can polish up an organization’s brand, generate positive PR, and attract top talent, while also reducing operating costs and increasing asset value.
