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    Keeping stores


    Irma, Copenhagen, Denmark


    Find out how energy saving lighting is helping Irma reduce its carbon emissions.

    Products on display at Irma, Copenhagen lit by Philips energy saving lighting for supermarket

    The lighting is a
    good example

    of us choosing the best solutions for all areas.''


    - Lars Børresen, head of department of operating and engineering

    Exceptional contrast and sparkle in the wine section at Irma supermarket by Philips lighting products
    Exceptional contrast and sparkle in the wine section at Irma supermarket by Philips lighting products

    Customer challenge


    Irma is making special stores. It is the second oldest supermarket chain in the world, and it has a focus on quality products and environment-friendly practices. For its new flagship store in Copenhagen, the company was looking for a way to save energy and reduce carbon emissions.

    Cove blue lighting in the columns enhance the appearance of the supermarket

    The right lighting

    The new Dragon Bridge is helping Da Nang wing its way to prosperity, enabling easy movement between the city airport and other import locales. Extensive lighting was needed in order to brightly illuminate the dragon and maintain clear vision for motorists. However, measuring 666 meters long with six lanes, the large amount of fixtures needed could have potentially been a huge energy drain for the city.

    LED technology was the answer. The versatile positioning of ColorBurst PowerCore and powerful floodlighting of ColorBurst Reach now illuminate the dragon with dramatic effect. The form of the sculpture has been adorned with an inspiring interplay of light and shade, which is visible from miles away. Additionally, Vaya Linear lights were installed along the sides of the bridge, adding eye-catching sparkle.

    On top of these aesthetic achievements, the council’s sustainability goals were achieved. The long-lasting lifetime of the fixtures and low energy consumption mean the city will spend less on maintenance than they would with traditional lighting. The flexible controls also mean that colors can be changed easily for holidays and festivals, adding even more value to the structure.

    The eyecatching design of this lighting solution clearly postions the Dragon Bridge as a gateway for Vietnam and the rest of the world to the city of Da Nang.

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