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    XL now stands

    for 'extra delicious'

    Albert Heijn XL
    Eindhoven, the Netherlands


    A visit to the recently remodeled AH XL (XL now stands for 'extra delicious') is a truly unique experience. In addition to a pizza chef with a stone oven and various small kitchens where chefs prepare fresh meals, AH provides customers with plenty of inspiration thanks to many new products and fresh produce departments.
    Albert Heijn XL Eindhoven-Philips Lighting 1

    Our customers enjoy
    a warm and

    lively atmosphere. Color temperatures and renderings ensure that each department is displayed in its best light to entice and inspire customers. Initial reactions from customers, trade media and supermarket experts have been very positive."

     

    - Dijana Cicak, European Concept Director at Ahold

    Albert Heijn XL Eindhoven-Philips Lighting 3

    Customers challenge

     

    The store is tastefully decorated using sustainable materials and the roof is equipped with 1,200 solar panels for generating green energy. Fitting the entire indoor and outdoor environment with energy efficient LED lighting while trying to maximize the customer experience with the best illumination possible seemed to be a logical next step. Philips was up to the challenge.

    Albert Heijn XL Eindhoven-Philips Lighting 4

    The right lighting

     

    The lighting plan for the store is, in many respects, particularly innovative compared to that of other supermarkets. This is mainly because different color temperatures are used, which Philips calls 'light recipes', in order to make all departments and different types of food stand out and look delicious.


    Furthermore, all spots are dimmable thanks to the Dali protocol with Dynalite controls. Due to the absence of linear lighting, fresh produce departments and dry grocery shelves are given equal importance.


    The entrance area, which has been transformed into a marketplace, makes the biggest impression. Local suppliers sell their goods behind various stalls. To create a real "outdoor market" atmosphere, beautiful cylindrical Philips Modular Flatmoon fixtures are fitted indoors and outdoors along the enormous glass facade. Selecon spots - which are normally used in the entertainment industry - project a leaf pattern onto the floor, as though the sun is shining through the trees. The lighting in the marketplace adjusts intuitively throughout the course of the day in three stages: in the daytime the intensity of the lighting is 100%, at dusk this dims to 60% and in the evening the light dims again to 30%. Thus, upon entry, the customer is guaranteed a unique experience at any time of day.

     

    The outdoor feel is also maintained at the checkout area. Here, 300 mini Stealth outdoor fixtures ensure a pleasant daytime lighting experience, so that the transition outdoors is as comfortable as possible. Dijana Cicak, European Concept Director at Ahold says: "The shop is extremely warm and inviting, partly due to the lighting plan. Initial reactions from customers, trade media and supermarket experts have been very positive."

    • StyliD CrispWhite
      StyliD CrispWhite
      Retailers are increasingly having to contend with rising energy prices. At the same time, they need to retain high-quality lighting to catch the customer’s eye, as well as flexibil...
      • Attract shoppers with high-quality light that accentuates intense whites and rich colours
      • Luminaire design blends discreetly into the store
      • Good energy performance, matching CDM Elite while offering much longer lifetime
    Dynalite controls

    Dynalite controls

     

    Lighting control made easy. Dynalite offers automated light operation that meets your preferences and saves energy.

     

    Learn more

    accent bspot hdr

    Selecon spots

     

    Understanding the nature of light in architecture, design and art.

     

    View Product

    Albert Heijn XL
    Eindhoven
     

    The Team

    Ahold

    Client

    Judith Everaarts van Claessens Erdmann architects & designers

    Interior Architect

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