Shop lighting
that brings
in buyers
with our shop concept! The shop windows are a real highlight.”
- Wolfgang Turrek Technical Director, Deichmann SE
The shop façade has just a few seconds to grab the attention of passers-by. We used the Dynamic Shop Window concept to maximize the probability of these passers-by calling into the shop. Offering lighting that works dynamically and displays both the overall arrangement and each individual pair of shoes to great effect. The movement in the shop window arouses the curiosity of nearby people and draws their eyes even when they are looking in other directions.
Inside modern lights take over the task of effectively illuminating the shoes and boxes on the shelves at ceiling height. The photo displays look modern and trendy, while the shoe shelves in the room are brought to life. Even the bottom shelves.
Wolfgang Turrek, Technical Director for Deichmann SE, is pleased: “The new lighting scheme ties in perfectly with our shop concept! The shop windows are a real highlight. Thanks to the dynamic lighting, it looks extremely exciting and is a real eye-catcher.”
Technical Director
Lighting Consultant
Eral 55
Dynamic shop window lighting makes a powerful difference at the high-end fashion store in Milan.
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