Deichmann Leipzig | Philips lighting

Deichmann Leipzig, Germany

How LED lighting can transform a product display into a purchase.

Video Deichmann Leipzig Dynamic Shop Window

The new lighting scheme ties in perfectly

with our shop concept! The shop windows are a real highlight.”

- Wolfgang Turrek Technical Director, Deichmann SE

Customer challenge

Deichmann’s store in Die PROMENADEN shopping mall is right in the middle of Leipzig’s main railway station. There is a whole row of shops to the left and right here. All are competing for the attention of passing shoppers. This situation has raised important questions for Deichmann: How can we set ourselves apart from the other shops? How can we attract maximum attention? And how can we do this as economically as possible and with as efficient use of energy as possible?

Attract passersby with dynamic LED lighting

The right lighting

The shop façade has just a few seconds to grab the attention of passers-by. We used the Dynamic Shop Window concept to maximize the probability of these passers-by calling into the shop. Offering lighting that works dynamically and displays both the overall arrangement and each individual pair of shoes to great effect. The movement in the shop window arouses the curiosity of nearby people and draws their eyes even when they are looking in other directions.

Inside modern lights take over the task of effectively illuminating the shoes and boxes on the shelves at ceiling height.  The photo displays look modern and trendy, while the shoe shelves in the room are brought to life. Even the bottom shelves.

Wolfgang Turrek, Technical Director for Deichmann SE, is pleased: “The new lighting scheme ties in perfectly with our shop concept! The shop windows are a real highlight. Thanks to the dynamic lighting, it looks extremely exciting and is a real eye-catcher.”

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LuxSpace Accent

Retailers are increasingly having to contend with rising energy prices. At the same time, they need to retain the quality of light they are used to, flexibility in architectural in...
- Attract shoppers with high-quality light
- Luminaire design blends discreetly into the store
- Good energy performance, matching CDM Elite while offering much longer lifetime and payback of the Total Cost of Ownership within three years
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CoreView Panel

People appreciate indoor spaces that are easy on the eye and at the same time refreshing to the mind. This is especially relevant for spaces where you want to ensure a relaxing yet...
- Pleasing surface of light
- Slim, attractive form factor
- Energy-efficient
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Shop lighting
that brings in buyers

The team

Wolfgang Turrek

Technical Director

To website

Kilian Koehler

Lighting Consultant

Local website

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