Suggestions

    Shop lighting
    that brings

    in buyers

    Deichmann Leipzig, Germany
     

    How LED lighting can transform a product display into a purchase.
    Video Deichmann Leipzig Dynamic Shop Window

    The new lighting scheme ties in perfectly

    with our shop concept! The shop windows are a real highlight.”

     

    - Wolfgang Turrek Technical Director, Deichmann SE

    Happy shoppers at Deichmann Leipzig
    Trying on shoes at Deichmann Leipzig

    Customer challenge


    Deichmann’s store in Die PROMENADEN shopping mall is right in the middle of Leipzig’s main railway station. There is a whole row of shops to the left and right here. All are competing for the attention of passing shoppers. This situation has raised important questions for Deichmann: How can we set ourselves apart from the other shops? How can we attract maximum attention? And how can we do this as economically as possible and with as efficient use of energy as possible?
    Attract passersby with dynamic LED lighting

    The right lighting

     

    The shop façade has just a few seconds to grab the attention of passers-by. We used the Dynamic Shop Window concept to maximize the probability of these passers-by calling into the shop. Offering lighting that works dynamically and displays both the overall arrangement and each individual pair of shoes to great effect. The movement in the shop window arouses the curiosity of nearby people and draws their eyes even when they are looking in other directions.

     

    Inside modern lights take over the task of effectively illuminating the shoes and boxes on the shelves at ceiling height.  The photo displays look modern and trendy, while the shoe shelves in the room are brought to life. Even the bottom shelves.

     

    Wolfgang Turrek, Technical Director for Deichmann SE, is pleased: “The new lighting scheme ties in perfectly with our shop concept! The shop windows are a real highlight. Thanks to the dynamic lighting, it looks extremely exciting and is a real eye-catcher.”

     

    Download case study

    • LuxSpace Accent
      LuxSpace Accent
      Retailers are increasingly having to contend with rising energy prices. At the same time, they need to retain the quality of light they are used to, flexibility in architectural in...
      • Attract shoppers with high-quality light
      • Luminaire design blends discreetly into the store
      • Good energy performance, matching CDM Elite while offering much longer lifetime and payback of the Total Cost of Ownership within three years
      Download Family Data Sheet
      View family
    • CoreView Panel
      CoreView Panel
      People appreciate indoor spaces that are easy on the eye and at the same time refreshing to the mind. This is especially relevant for spaces where you want to ensure a relaxing yet...
      • Pleasing surface of light
      • Slim, attractive form factor
      • Energy-efficient
      Download Family Data Sheet

    Related cases

    • Eral 55

      Dynamic shop window lighting makes a powerful difference at the high-end fashion store in Milan.

      Find out more

    • Laurel Flagship Store

      Find out how interior lighting design is helping Laurèl to convey a unique brand message.

      Find out more

    • Harrods

      Find out how Harrods is adding sparkle to its store with energy saving retail lighting

      Find out more

    • Bizuu stores

      Find out how Bizuu stores are making shopping easy and enjoyable for customers through shop lighting

      Find out more

    • House of Fraser

      Find out how the shopper experience at House of Fraser has been improved by light

      Find out more

    • SuperTrash

      Find out how retail lighting solutions are bringing style to SuperTrash stores

      Find out more

    • Vegas Mall

      Find out how retail lighting is transforming the shopping experience at the Vegas mall in Russia

      Find out more

    • Bullring Shopping Centre

      Find out how LED shop lighting helped to enhance shopper experience at the bullring shopping center

      Find out more

    • Wallraf Richartz Museum

      Learn how Philips StyliD PerfectBeam, specially designed for museum applications, helped illuminate the work of the Dutch artist in the Wallraf Richartz Museum

      Find out more

    View all cases

    Connect with Philips

    ©2019-2020 Signify Holding. All rights reserved.