You are now visiting the Philips lighting website. A localized version is available for you.
Suggestions

    Completing

    customer experience

    Download case study

    Bullring shopping centre,
    Birmingham, UK


    Find out how LED lighting helped to enhance shopper experience at the bullring shopping center.
    Use lighting to create a unique shopping experience - Philips

    Selecting LEDs has
    enabled us

    to enhance the Bullring’s aesthetics and visual impact in addition to the Bullring’s excellent retail mix we can now offer a spectacular night time vibrancy brought about by the exciting light shows that we can create – and all this has been achieved without compromise to our environmental responsibility."
    Pleasant lighting atmosphere in the circulation areas of the Bullring Shopping Centre - Philips
    Premier lighting solutions for shopping centers - Philips

    Customer challenge


    The award-winning bullring shopping center wanted a new lighting concept that would support its image and enchant visitors, without compromising on sustainability standards. Philips stepped up to help.
    Bullring Shopping Centre façade - Philips

    The right lighting


    The award-winning Bullring in Birmingham is one of Europe’s most exciting shopping destinations, attracting 40 million visitors a year. The high standards of the business needed to be reflected in the new lighting system, and we began by replacing the old cold cathode lighting system with Philips eW® Cove Powercore. The top quality light delivered by these fixtures adds a welcoming and refreshing light to any shopping area, and was applied around the escalators, toilets, lifts, and main walkways.

    Close to the main entrances to the Bullring, cutting edge LED City Wing street lighting luminaires were installed, complementing the mix of historic and contemporary architecture around the building. Within the main concourse, RGB iColor Cove QL were affixed along the walkways while ColorBlast modules were positioned near to major retailers.

    The difference is striking. The new system has added character and class to the center, delivering vibrant blasts of color and clean radiance. The flexibility of the light fix...

    Energy-efficient LEDS are lowering electricity bills by 85%, a reduction of £34,000 a year. This equates to 251 tons of CO2 emissions that will be saved annually - the equivalent of 1241 hot air balloons!
    Download case study
    • iColor Cove EC
      iColor Cove EC
      iColor Cove EC is a low-profile fixture designed for accent, perimeter or cove lighting where lower light intensity and lower costs are desired. It offers an economical way to brin...
    CityWing

    CityWing

    Elegant, refined and yet perfectly practical. An exterior lighting solution that adds class to any environment.

    Related cases

    • Eral 55

      Dynamic shop window lighting makes a powerful difference at the high-end fashion store in Milan.

      Read the article

    • Harrods

      Find out how Harrods is adding sparkle to its store with energy saving retail lighting

      Read the article

    • Bizuu stores

      Find out how Bizuu stores are making shopping easy and enjoyable for customers through shop lighting

      Read the article

    • SuperTrash

      Find out how retail lighting solutions are bringing style to SuperTrash stores

      Read the article

    • Vegas Mall

      Find out how retail lighting is transforming the shopping experience at the Vegas mall in Russia

      Read the article

    • Ted Baker

      Find out how Ted Baker is creating an in-store appearance that wows customers

      Read the article

    View all cases

    Connect with Philips

    ©2019-2020 Signify Holding. All rights reserved.