Use light to engage
with customers
A shopping mall’s atrium offers opportunities to attract and orient people and to reinforce branding. Flexible general lighting using Philips downlights and cove lights can help establish a soft ambience, while spotlights, floodlights, and entertainment lighting can create dynamic light experiences and support special themes for holidays and festivals.
Corridor lighting in malls is essential for guiding customers and highlighting individual retail establishments. The right combination of accent lighting, downlighting, and other effects make corridors feel bright and safe, and contribute to a mall’s inviting ambience. Carefully considered lighting designs create drama while helping guide people to key features in the mall.
Escalators, a feature of almost every mall. Usually, they’re intuitive. Shoppers can see where they go and need no particular encouragement to use them. However, there are occasions when escalator use requires a little more prompting: when they lead to somewhere new or unknown. Light walls and other dynamic lighting techniques can create focal points that draw people to the escalators.
Shopping malls are increasingly lifestyle and entertainment destinations where cinema complexes, arcades, and even live theater contribute to the customer experience. For these areas, lighting is a vital component in distinguishing them from the retail sections of the mall, and creating a sense of drama and excitement.
Loading bays are complex, high-traffic areas, which in some cases operate 24 hours a day. Bright, uniform lighting plays an important role to ensure operations take place safely and efficiently. As with any business application, cost is always an issue, as is the question of carbon emissions.
