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    into stories

    Attract shoppers to your store

    Your story starts outside. Facades and shop windows can be used to tell a story about your product or brand. What's more, they can help you attract and engage with your shoppers. A wide range of fashion retailers are working collaboratively with Philips to find new and innovative solutions.

    It starts outside

    Your store should be just as vibrant and eye-catching at night as it is during the day. Our integrated lighting systems can transform your store’s façade into a destination after dark, drawing potential shoppers to your windows with color-changing or high-quality white light.


    Have a look at our façade cases

    Setting the scene with your shop window

    Research demonstrates that when lighting changes in a shop window, the display is more likely to catch the consumer’s eye. With LED, it’s possible to create a dynamic lighting scene with a sequence that can be varied in speed and intensity. Fast or slow, high contrast or low contrast – the choice is yours. The Dynamic Shop Window uses the dimming capabilities of LED lighting combined with a dynamic control system.


    Contact us for more information

    Shop window Lighting products



    Architectural floodlighting

    Related Cases

    The new shopping journey

    In the past, shopping seemed very straightforward. We'd pull out of our garage, drive to a store, and then drive home again with our purchase. Now, it's become a much more complex process, with multiple channels and numerous touch points between the retailer and the consumer.


    RetailScene Magazine