Turning
stores
into stories
Your store should be just as vibrant and eye-catching at night as it is during the day. Our integrated lighting systems can transform your store’s façade into a destination after dark, drawing potential shoppers to your windows with color-changing or high-quality white light.
Research demonstrates that when lighting changes in a shop window, the display is more likely to catch the consumer’s eye. With LED, it’s possible to create a dynamic lighting scene with a sequence that can be varied in speed and intensity. Fast or slow, high contrast or low contrast – the choice is yours. The Dynamic Shop Window uses the dimming capabilities of LED lighting combined with a dynamic control system.
Eral 55
Dynamic shop window lighting makes a powerful difference at the high-end fashion store in Milan.
Deichmann Leipzig
Your fashion shop façade has just a few seconds to grab the attention of passers-by. At Deichmann Leipzig Philips integrated the Dynamic Shop Window. Offering dynamic lighting that displays their fashion products in the best possible LED white light.
In the past, shopping seemed very straightforward. We'd pull out of our garage, drive to a store, and then drive home again with our purchase. Now, it's become a much more complex process, with multiple channels and numerous touch points between the retailer and the consumer.
