We know that emotions play a key role in a shopper’s decision making journey, and that the right emotion is triggered by the right experience. Quality of Light is the key differentiator when it comes to creating an experience in your store to match your brand.
Quality of Light does not only mean the parameters and characteristics of light; it is the way different lighting applications influence the shopper’s experience and impact the look and feel of a space and the collection.
Great lighting is all about creating experience. It is felt, not seen.