Attract shoppers

to your store

Setting the scene with your dynamic shop window

 

Research demonstrates that when lighting changes in a shop window, the display is more likely to catch the consumer’s eye. With LED, it’s possible to create a dynamic lighting scene with a sequence that can be varied in speed and intensity. Fast or slow, high contrast or low contrast – the choice is yours. The Dynamic Shop Window uses the dimming capabilities of LED lighting combined with a dynamic control system.

Eral 55

 

The effects of dynamic shop window lighting were validated at Eral 55, a high-end men’s fashion store located in one of Milan’s most popular shopping areas. On weekdays, dynamic lighting resulted in an 11% increase in people stopping at the shop windows compared to static lighting - demonstrating that dynamic lighting settings can differentiate stores and attract more customers.

 

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Deichmann

 

Deichmann used the Dynamic Shop Window concept to maximize the probability of these passers-by calling into the shop. Offering lighting that works dynamically and displays both the overall arrangement and each individual pair of shoes to great effect. The movement in the shop window arouses the curiosity of nearby people and draws their eyes even when they are looking in other directions.

 

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Lighting in  fashion

   

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Events    

 

 

Smart Buildings

19.10.2016, Birmingham NEC

Presentation: ‘Connected Lighting for Offices - Beyond Illumination’ by Darren Smith
 

Grand Designs Live

Find us on Stand L190, Technology Zone,
Hall 5

19-23.10.2016, Birmingham NEC

Highway Electrical Association (HEA)
Annual Conference
03.11.2016, Celtic Manor, Newport

WORKTECH 2016

9-10.11.2016, Canary Wharf, London
 

View all events

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