Research that Philips Lighting has conducted with lighting installers backs up this thinking, with the top four factors influencing their purchasing decisions being Quality, Availability, Price and finally ‘Ease of Installation’. Our customers clearly trust a lighting product to meet the functional need of producing light. How a product offer addresses each of these other decision factors is the key to a strong, successful business and requires the combination of abilities and services from manufacturers and distribution partners. Only when working together can we satisfy these needs, and ultimately create value for each other.
If you’re interested in learning more about how Philips creates value with Partnerships, then contact us here.
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