So what can my Philips Hue lights do with The Voice UK app? Well, there are a couple of different features within The Voice UK app that really enhance watching the show. Currently during the Blinds auditions, the in-app game allows me to pretend I’m one of the coaches choosing their team. When I decide to press the button and turn for a talent, my living room lights turn red.
However I really can’t wait for the Battles and live shows as this is when I will be able to have the full stage lighting experience in my living room. My lights will literally mirror all the lights on the stage, so it will feel like I am in the front row of the studio. Having worked in TV marketing for several years where picture quality is king, I am now discovering how smart lighting can deliver new viewing experiences that are both interactive and immersive. I believe this integration is just the start of many more entertainment experiences that will be enriched through smart lighting.
When it comes to the setting it all up, it’s so easy. The Voice UK app walks you through the steps to connect your Hue lights and then the relevant features & games become available to use in the app according to the phase the show is in.
So bring on the Battles, Lives and The Voice UK parties to show off our amazing lights to friends and family.
"The Voice has got off to a fantastic start on ITV since launching in January, averaging 6.6million viewers and topping the Saturday night ratings for the past five weeks running. The tension's only going to increase as the series continues and the partnership with Philips is a fantastic way of getting viewers even more involved with the series. I can't wait to see how the lights work during the upcoming live shows and make viewers feel as though they're really getting the live studio experience in their own homes."
Bhavit Chandrani, ITV Content Partnerships Controller
See how our Hue Ambassadors are using their Hue with The Voice UK: