Lighting in the retail space has become increasingly more important. By using new innovations and LED technology the act of shopping is being transformed into something more than just ‘buying things’ - it now entails a complete experience that is unique to the brand and store.
1. Lighting allows retailers to highlight the star of the show
Products are the star and should be treated as such. By strategically placing emphasis in certain areas, retailers can dictate the line of sight for consumers in order to lead them to particular products, highlight specific products, promote a particular lifestyle aspiration, or the unique identity of a leading brand.