The glamour and glitz of London Fashion Week returns this month to reveal next season’s new trends. Instagram and twitter will soon be buzzing with the latest must haves and get the look ideas, inspiring shoppers to seek out the latest styles. But will they will hitting the high street or purchasing that perfect item online?
Research shows that close to half of retail sales are initiated via mobile, social media and the web, although almost 90% of transactions still happen in a physical store. With 8 out of 10 shoppers also using their mobile phones inside a store, the opportunities for digital engagement are great and the need for the in-store experience to complement a shopper’s online interactions crucial.
Today’s LED lighting systems are becoming part of our omnichannel shopping world, creating personalised experiences that attract and engage customers in ways never imagined before. The internet of things is transforming smartphones into the retail tools of the future and connected lighting systems are the key to unlocking the potential.
LED lighting can enable smartphone users to pinpoint their location to within half a metre of accuracy instore. With such an accurate positioning system, retailers can help shoppers find products, notify them of promotions based on their location and also send employees to restock empty shelves. Our system can also help create a granular overview of what’s happening on the shop floor. This can help retailers make bigger decisions on format management, omnichannel marketing and workforce productivity.
To demonstrate the possibilities, Philips’s hyper accurate indoor positioning system serves as backbone for Deloitte Digital’s connected store showcase in London. Retailers are able to experience first-hand the huge potential that exists to deliver a more immersive shopping and maximise staff efficiency. For a flavour of how integrating online resources, mobile apps, and the store environment could benefit your business take a look here.
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