In the era of the ‘smartphone shopper’, one of the best ways retailers can increase shopper engagement is by enriching their store app with location-based services that address the real needs and wishes of shoppers. That way, it’s goodbye shopping stress and inefficiency, hello convenience, inspiration and fun.
With the introduction of the Philips indoor positioning system, retailers can enjoy instant, real-time positioning to 30 cm/1 ft and orientation – simply by using our high-quality, energy-efficient LED lighting!
How does it work?
The Philips indoor positioning system consists of LED fixtures that not only light up the store, but also use patented Visible Light Communications technology to send out a unique code. This code can be detected with any smartphone camera, allowing the system to pinpoint the shopper’s location in the store and deliver relevant services.